Description
The goal : to translate into the language of fragrance the aura of light that Swarovski creates through crystal; to add a new dimension of femininity and emotion to the brand universe.
The starting point: the crystal, cut and faceted with Swarovski’s expertise, crystal becomes an energy-charged prism. It captures light, then diffracts and diffuses it in luminous vibrations. This magic phenomenon directly inspired the olfactory structure of Aura by Swarovski. The result is a luminescent fragrance.
At the heart of the fragrance is a prism of energy, a fusion of amber and white musk. Three high-flown olfactory vibrations of pure color become charged with energy and are transformed into fresh, luminous and scintillating rays of clear light.
Majestic : a unique crystal, specially created for Aura by Swarovski.
Spectacular: asymmetrical, faceted to diffract light in dazzling clarity, with nuances that vary subtly depending on the time of day. This singular crystal is set atop the bottle, giving it anincomparably sumptuous allure.
The shape of the bottle is streamlined and ultra-modern, sublimely simple. Its architecture resembles a long sheath of gleaming metal that envelops the glass inside, with an opening that allows a ray of light to beam through, revealing the subtle rose color of the fragrance.
In one gracious motion, the woman lifts the metal sheath to release the precious notes of fruit and flower.
Design: Gwenaël Nicolas (Curiosity Agency, Japan).